Project Overview.
Brain Sells is a strategic communications consultancy that leverages insights from anthropology, linguistics, and cognition to create innovative communication plans. They employ a proprietary technique, PRIMALysis, to analyze public attachments to products, people, and ideas. I was tasked with elevating their brand presence through a comprehensive design overhaul.
My Contributions.
I designed the entire brand identity, including guidelines and systems, ensuring consistency across all visual assets. I also developed a new website, enhancing user experience and modernizing the business's online presence to better reflect their expertise and services.