Saikat Chakrabarti for Congress challenged incumbent Nancy Pelosi in San Francisco's 11th district. The campaign's brand identity was developed by Forge.
As Lead Designer, I was brought on to build out that identity into a full visual system. I designed assets across social media, digital advertising, print, and large-format out-of-home. Standout projects included art directing materials for a 2,000-person rally covered by the New York Times, five billboards deployed across San Francisco, Cantonese-language newspaper ads for multilingual voter outreach, and motion graphics and typography for two TV and digital ads.
